Link Building Using Guest Posts and Directories. Link building is a very effective and useful way to increase SEO, but it can be difficult to do manually. One of the best ways to build links is through guest posting, as this enables you to reach a wider audience and obtain valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Beginning by searching blogs that accept guest posts in your niche, create a list of potential prospects and begin reaching out! Be sure to send a personalized email with an attention-grabbing subject line; perhaps mentioning one of their blog posts as context could add another layer.
Your next tip should include including internal and external links as well as a bio box with your website address, helping with SEO and building authority. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Monitor comments and social shares after your guest post is live. You can also get more opportunities by responding to reader comments. To track traffic from guest posts using OptinMonster Referrer Detection feature within Google Analytics dashboard is also available.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They know that audience frustrations, challenges and needs drive traffic. Additionally, they know that their readers do not want to be informed via blog posts. Instead, they want actionable solutions that help solve real-world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
By using tools such as Oktopus and Digg, it's possible to gain insight into what types of content have proven successful in the past. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink will boost your search engine rankings, and direct targeted traffic to your website. Be careful when selecting websites to submit content to.
Include links or embed videos that will engage your readers. Your aim should be for them to share it social media or respond in comments; this will build trust between author and reader and lead to future opportunities. Include links to your contact page or any other relevant pages with more information about your company, products or services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to the blog's audience
Guest posting can be an effective way to grow your audience and expand your reach as a writer, yet before getting started it's vitally important that you research the audience of the blog where you're posting so your content resonates with readers. Be careful of posts that appear too promotional, as they may not resonate as well with readers.
Another key factor is whether or not a blog accepts do-follow or no-follow links, with do-follow links being more beneficial to SEO efforts. Semrush can provide answers if you are unsure.
When searching for guest blogging opportunities, be wary of spammy websites. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially Go to this website harm your search engine ranking. Reputation X doesn't use such sites for its reputation management services, and we advise others to do the same.
Once you've identified a blog that accepts guest posts, reach out to its editor with your proposal and present yourself as an author bio writer. Include your name, website URL, and email address. You may also need a headshot.